Category: Marketing

23 Jan 2017

The Mistakes You’re Making in Content Marketing

Businesses these days are creating free and useful content across multiple internet platforms. From blog posts to social media profiles, a company’s brand has never had this many options for getting their content out there. But what is your content marketing saying about you? Viewers know when they are being pitched to If you are […]

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16 Jan 2017

Digital Marketing Resolutions to Kickstart Your 2017

For digital marketers who intend to make the best use of social media and continue to progress by leaps and bounds, and strengthen their existing digital marketing strategy, these resolutions are for the win. There are many steps one can opt for in order to take their digital marketing to the next level. Though none […]

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09 Jan 2017

Ways to Make Meaningful Connections Online

Creating connections and meaningful professional relationships is no easy task. Everything from your company’s tweets to each blog should be a reflection of the authentic self. Consumers are no longer interested in simply buying from any shop. They want to know the story behind the brand, and what makes them different. You have the opportunity […]

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19 Dec 2016

Marketing Differences in Japan

When it comes to marketing, not all countries are created equal. International companies often have specialists on staff that can work in their headquarters office, while knowing how to sell to specific markets around the globe. With Japan and the United States, everything from the history to the culture is drastically different. It’s only natural […]

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06 Jun 2016

Playing the Trump Card Digitizing Everything

No one could have predicted the greater consumer power and increased competition in the digital world. Companies must act now to build a digital strategic advantage to leave their counterparts wondering what will happen next.     A new paradigm has emerged which presents an imperative for digital innovation and engagement. The answer is simple; […]

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18 Apr 2016

The Future of Digital Marketing Trends

Digital marketing grows each year as companies and industry specialists create new strategies and grow more successful. Companies are dedicating huge budgets to their marketing teams think over $500 billion in advertising and marketing dollars. A significant number of this budget, over $70 billion, is used on digital marketing. Where are these dollars and efforts […]

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14 Mar 2016

How to Market to Millennials

Millennials are the largest group entering the work face these days. They out-number the baby boomers and have a completely new mindset than no other generation before them had. As they saturate the workforce, they are becoming the largest group of consumers, and that percentage is increasing each day. Therefore, it is important to know […]

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08 Sep 2015

Of services and saints

Taking a break from bashing on buzzwords, let’s talk about something more recent. There was a time when digital services were still new and the need for it was still being discovered. We all know how quickly things on the internet develop, and that was also the case for digital services. Now there are fewer […]

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01 Sep 2015

What Not To Miss Out In Your Video Marketing Strategy

We are at the point where video marketing stands at the forefront of content marketing strategies. The year 2015 was predicted to be the year of video marketing and there are various tools to integrate videos as a crucial part of marketing strategy. Businesses are utilizing video marketing to reach out to a vast audience, […]

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