Trends may change but trust in a higher authority is long-lasting. That holds especially true when we go out to buy virtually anything these days. The latest trend in marketing nowadays is influence marketing. Influence marketing means promoting or selling a brand through popular people, whose opinions can have an effect on a business’s target…..
Marketing techniques must evolve continuously with the changing buying habits of the consumers. Conventional marketing strategies focusing solely on print media and commercial advertisements are dying a slow death; in fact, they are almost on the verge of becoming obsolete. The reason behind conventional marketing’s demise is that 74% customers conduct a thorough online research…..
Content generation is extremely crucial for a business to stay relevant in the digital marketing field. It garners the customers’ attention, makes your business stay visible on the SERPs and keeps your page active and interactive. However, content generation is not the sole aspect of successful media marketing. Once you have published your content, you…..
The holiday season officially begins on Black Friday. People are enthusiastic to avail the hottest sales of the year, and retailers leave no stone unturned in marketing their holiday campaigns. Luckily though, you have an edge if you happen to be an e-commerce retailer because people now prefer online shopping. Let’s dive into the data:…..
Formerly known as software plus service, the software-as-a-service (SaaS) model relies on subscription. The software is available on-demand for the benefit of the customer. SaaS businesses are booming nowadays, and they have made it possible for small and medium-sized businesses to avail the services of good software within a specified price range and budget. The…..
There are many reasons why e-commerce giants such as Amazon, ASOS and GAP rake in big bucks while the others do not. These giants owe a lot of their success to the user experience of their websites, which caters to the need of today’s online shopper. 67% of millennials and 56% of Gen Xers prefer…..
Twitter is making sure the rest of the social media world isn’t leaving them behind. However, the newest updated isn’t exactly favorable. This is exactly what happened to Twitter the last time they updated their site. Users still have a 140 character limit, a signature for this social media brand. The last update allowed users…..
Businesses that don’t embrace the latest technology are not embracing growth and the potential for increased revenue. While not all new technology is necessary, it’s important to not pass up digital advances that can advance your company. By adopting some technology solutions within your organization, you could be bringing your small startup to the size…..
Penalizing is probably the most significant part of Google’s algorithms as it allows the users, websites, and more importantly, the advertisers to remain relevant. Mostly, when we start talking about our SEO strategies, we often forget advertisers who comprise one of the most important components of the whole search engine universe of Google. While Google…..
Since the advent of Google and its absolute dominance on the web, marketers have delved deep into Google’s search algorithms and tried to understand how a particular page or website can be ranked higher on search engine results. This whole thing transformed into something that we now call search engine optimization. Every online business and…..
Companies spend hundreds of millions of dollars every year on marketing, advertising, web and app development and a whole lot more, just for a single purpose i.e. to increase sales as much as they can. Everything done by a business revolves around getting as many customers to buy from them as they can. Every ploy,…..