The phrase “growth hacking” has seen an unprecedented rise in popularity in the past few years, since Sean Ellis coined it in 2010. The concept of growth hacking is simple; design an astute strategy, employ smart tactics or initiate promotional gimmicks that revolve around driving business growth. Furthermore, growth hacking is not limited to tech-savvy…..
Link building plays a major role in the success of any online marketing campaign. If you want your website to rank higher on search engines, you will need more links pointing back to your site. Even your carefully curated SEO guide will not make it to the first page of Google if it does not…..
Website audit is an integral part of managing a successful website. A thorough site audit helps you ensure that your SEO efforts are producing the desired results. A site audit is a comprehensive analysis of all the elements that determine your website’s visibility in search engines. It enables you to identify the problems in your…..
Videos are insanely popular and are still one of the most underutilized e-commerce strategies. Many experts have talked about the importance of product photography in the past, but excellent product photos are table stakes at this stage. If you plan to take your e-commerce business to the next level and want to beat your competition,…..
Marketing has evolved considerably over time. From printing press and simple ads to the digital world, today’s marketer relies heavily on data analytics and personalization. Personalization is no longer a buzz word because those who know of its importance are capitalizing it and reaping the benefits. Thanks to predictive analysis and cloud marketing solutions, most…..
Trends may change but trust in a higher authority is long-lasting. That holds especially true when we go out to buy virtually anything these days. The latest trend in marketing nowadays is influence marketing. Influence marketing means promoting or selling a brand through popular people, whose opinions can have an effect on a business’s target…..
Marketing techniques must evolve continuously with the changing buying habits of the consumers. Conventional marketing strategies focusing solely on print media and commercial advertisements are dying a slow death; in fact, they are almost on the verge of becoming obsolete. The reason behind conventional marketing’s demise is that 74% customers conduct a thorough online research…..
Content generation is extremely crucial for a business to stay relevant in the digital marketing field. It garners the customers’ attention, makes your business stay visible on the SERPs and keeps your page active and interactive. However, content generation is not the sole aspect of successful media marketing. Once you have published your content, you…..
The holiday season officially begins on Black Friday. People are enthusiastic to avail the hottest sales of the year, and retailers leave no stone unturned in marketing their holiday campaigns. Luckily though, you have an edge if you happen to be an e-commerce retailer because people now prefer online shopping. Let’s dive into the data:…..
Formerly known as software plus service, the software-as-a-service (SaaS) model relies on subscription. The software is available on-demand for the benefit of the customer. SaaS businesses are booming nowadays, and they have made it possible for small and medium-sized businesses to avail the services of good software within a specified price range and budget. The…..
There are many reasons why e-commerce giants such as Amazon, ASOS and GAP rake in big bucks while the others do not. These giants owe a lot of their success to the user experience of their websites, which caters to the need of today’s online shopper. 67% of millennials and 56% of Gen Xers prefer…..