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10 Video Benefits for E-commerce Businesses you need to know

Videos are insanely popular and are still one of the most underutilized e-commerce strategies. Many experts have talked about the importance of product photography in the past, but excellent product photos are table stakes at this stage. If you plan to take your e-commerce business to the next level and want to beat your competition,…..

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Why is Personalization so Important in all Aspects of Marketing?

Marketing has evolved considerably over time. From printing press and simple ads to the digital world, today’s marketer relies heavily on data analytics and personalization. Personalization is no longer a buzz word because those who know of its importance are capitalizing it and reaping the benefits. Thanks to predictive analysis and cloud marketing solutions, most…..

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6 Reasons why Influence Marketing is a no-go area for your Brand

Trends may change but trust in a higher authority is long-lasting. That holds especially true when we go out to buy virtually anything these days. The latest trend in marketing nowadays is influence marketing. Influence marketing means promoting or selling a brand through popular people, whose opinions can have an effect on a business’s target…..

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Out-of-the-Box Content Marketing Techniques for Boring Businesses

Marketing techniques must evolve continuously with the changing buying habits of the consumers. Conventional marketing strategies focusing solely on print media and commercial advertisements are dying a slow death; in fact, they are almost on the verge of becoming obsolete. The reason behind conventional marketing’s demise is that 74% customers conduct a thorough online research…..

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Rules you should make the Holy Grail for Extending Content Reach

Content generation is extremely crucial for a business to stay relevant in the digital marketing field. It garners the customers’ attention, makes your business stay visible on the SERPs and keeps your page active and interactive. However, content generation is not the sole aspect of successful media marketing. Once you have published your content, you…..

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The anatomy of e-commerce holiday season sales: What not to miss in 2017?

The holiday season officially begins on Black Friday. People are enthusiastic to avail the hottest sales of the year, and retailers leave no stone unturned in marketing their holiday campaigns. Luckily though, you have an edge if you happen to be an e-commerce retailer because people now prefer online shopping. Let’s dive into the data:…..

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An essential content marketing pro forma for SaaS Companies

Formerly known as software plus service, the software-as-a-service (SaaS) model relies on subscription. The software is available on-demand for the benefit of the customer. SaaS businesses are booming nowadays, and they have made it possible for small and medium-sized businesses to avail the services of good software within a specified price range and budget. The…..

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10 factors leading to horrible e-commerce user experiences

There are many reasons why e-commerce giants such as Amazon, ASOS and GAP rake in big bucks while the others do not. These giants owe a lot of their success to the user experience of their websites, which caters to the need of today’s online shopper. 67% of millennials and 56% of Gen Xers prefer…..

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Danielle Kosanovich By Danielle Kosanovich

The Updated Twitter – Love it or Hate it?

Twitter is making sure the rest of the social media world isn’t leaving them behind. However, the newest updated isn’t exactly favorable. This is exactly what happened to Twitter the last time they updated their site. Users still have a 140 character limit, a signature for this social media brand. The last update allowed users…..

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Danielle Kosanovich By Danielle Kosanovich

The Technology that Your Company Needs

Businesses that don’t embrace the latest technology are not embracing growth and the potential for increased revenue. While not all new technology is necessary, it’s important to not pass up digital advances that can advance your company. By adopting some technology solutions within your organization, you could be bringing your small startup to the size…..

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Obaid Chawla By Obaid Chawla

Preparing Your SEO Strategy for the Next Round of Google Penalties in 2017

Penalizing is probably the most significant part of Google’s algorithms as it allows the users, websites, and more importantly, the advertisers to remain relevant. Mostly, when we start talking about our SEO strategies, we often forget advertisers who comprise one of the most important components of the whole search engine universe of Google. While Google…..

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