Since the advent of Google and its absolute dominance on the web, marketers have delved deep into Google’s search algorithms and tried to understand how a particular page or website can be ranked higher on search engine results. This whole thing transformed into something that we now call search engine optimization. Every online business and…..
Companies spend hundreds of millions of dollars every year on marketing, advertising, web and app development and a whole lot more, just for a single purpose i.e. to increase sales as much as they can. Everything done by a business revolves around getting as many customers to buy from them as they can. Every ploy,…..
While it’s not a rarity to see many social media accounts being managed by individuals, the need and relevance of a dedicated team of skilled managers remain for many agencies, companies and even small to medium businesses. A team of social media managers bring various skills to the table ranging, from aspects including but not…..
Businesses these days are creating free and useful content across multiple internet platforms. From blog posts to social media profiles, a company’s brand has never had this many options for getting their content out there. But what is your content marketing saying about you? Viewers know when they are being pitched to If you are…..
For digital marketers who intend to make the best use of social media and continue to progress by leaps and bounds, and strengthen their existing digital marketing strategy, these resolutions are for the win. There are many steps one can opt for in order to take their digital marketing to the next level. Though none…..
In the digital realm, what is relevant to Google works and what is not, doesn’t. It just doesn’t get simpler than that. Google might look simple and immensely easy to use for your searches and to rake out relevant information that you need but the underlying mechanisms that make it so, are anything but easy……
Remember the time when entrepreneurs and business owners needed to run and find a developer to make minor changes to the content. But then came WordPress which turned out to be a huge blessing for the webmasters. Did you know that 60.4% of all the current websites were built using WordPress? Yeah, that’s true. WordPress…..
Printed materials are still important in the world of marketing. While many companies have fully embraced digital marketing, as a marketer, it is imperative to know the variety of printed collateral out there. Certain materials work better together than others like particular inks on specific paper, so having a knowledgeable background in ink, paper, and…..
With the internet re-defining the way we all do business, using social media for our businesses is still not streamlined. More and more, companies are hiring out to marketing companies for them to handle their social media marketing for them, because it is a daunting task to learn all of the nuances. In order to…..
Businesses these days are less likely to test out their store or shop in the real world. Instead, they are moving their commerce online to see how well their store works there, before opening up a brick and mortar shop. Malls and stores are less crowded, and the internet is overtaking the industry. We are…..
No one could have predicted the greater consumer power and increased competition in the digital world. Companies must act now to build a digital strategic advantage to leave their counterparts wondering what will happen next. A new paradigm has emerged which presents an imperative for digital innovation and engagement. The answer is simple;…..