With the internet re-defining the way we all do business, using social media for our businesses is still not streamlined. More and more, companies are hiring out to marketing companies for them to handle their social media marketing for them, because it is a daunting task to learn all of the nuances. In order to…..
Businesses these days are less likely to test out their store or shop in the real world. Instead, they are moving their commerce online to see how well their store works there, before opening up a brick and mortar shop. Malls and stores are less crowded, and the internet is overtaking the industry. We are…..
No one could have predicted the greater consumer power and increased competition in the digital world. Companies must act now to build a digital strategic advantage to leave their counterparts wondering what will happen next. A new paradigm has emerged which presents an imperative for digital innovation and engagement. The answer is simple;…..
Social media is increasingly becoming more and more relied on by both businesses and consumers alike. What do the users of social media hope to gain from their profiles? Engagement. Users want to not only engage with their friends and family, far and wide, but they also want to engage with their favorite, trusted brands……
Millennials are the largest group entering the work face these days. They out-number the baby boomers and have a completely new mindset than no other generation before them had. As they saturate the workforce, they are becoming the largest group of consumers, and that percentage is increasing each day. Therefore, it is important to know…..
The dynamics of building a brand and marketing have evolved significantly since the inception of the Internet. The days of newspaper ads and mail flooded with flyers may not have passed us completely, but email lists, pop-ups, and social media marketing have definitely taken over as the more preferred medium of advertising. The shift from…..
Customer service is a lost art. I recently had a situation with an online money transfer company. I was unable to withdraw my funds due to a technical glitch in their online system. I filed multiple complaints and opened multiple tickets online. I tried contacting their customer service through online chat, but was posted messages…..
If theres one thing none of us can disagree with, its this: stories matter. Religions come from stories that leave us in awe and respect. Centuries of oral traditions arise from anecdotes that make us laugh or impart wisdom. Classics are formed from stories that capture the complexities of being human, in a way few…..
When your web design is perfect, it’s something that your viewers wont notice. It’s important for good design to let the content that it’s communicating, be the star. When a web page isn’t designed well, loads slowly, isn’t responsive, etc. your viewers will notice that before ever noticing the content. What your web design…..
Taking a break from bashing on buzzwords, let’s talk about something more recent. There was a time when digital services were still new and the need for it was still being discovered. We all know how quickly things on the internet develop, and that was also the case for digital services. Now there are fewer…..
We are at the point where video marketing stands at the forefront of content marketing strategies. The year 2015 was predicted to be the year of video marketing and there are various tools to integrate videos as a crucial part of marketing strategy. Businesses are utilizing video marketing to reach out to a vast audience,…..