Social media is increasingly becoming more and more relied on by both businesses and consumers alike. What do the users of social media hope to gain from their profiles? Engagement. Users want to not only engage with their friends and family, far and wide, but they also want to engage with their favorite, trusted brands……
Millennials are the largest group entering the work face these days. They out-number the baby boomers and have a completely new mindset than no other generation before them had. As they saturate the workforce, they are becoming the largest group of consumers, and that percentage is increasing each day. Therefore, it is important to know…..
The dynamics of building a brand and marketing have evolved significantly since the inception of the Internet. The days of newspaper ads and mail flooded with flyers may not have passed us completely, but email lists, pop-ups, and social media marketing have definitely taken over as the more preferred medium of advertising. The shift from…..
Customer service is a lost art. I recently had a situation with an online money transfer company. I was unable to withdraw my funds due to a technical glitch in their online system. I filed multiple complaints and opened multiple tickets online. I tried contacting their customer service through online chat, but was posted messages…..
If theres one thing none of us can disagree with, its this: stories matter. Religions come from stories that leave us in awe and respect. Centuries of oral traditions arise from anecdotes that make us laugh or impart wisdom. Classics are formed from stories that capture the complexities of being human, in a way few…..
When your web design is perfect, it’s something that your viewers wont notice. It’s important for good design to let the content that it’s communicating, be the star. When a web page isn’t designed well, loads slowly, isn’t responsive, etc. your viewers will notice that before ever noticing the content. What your web design…..
Taking a break from bashing on buzzwords, let’s talk about something more recent. There was a time when digital services were still new and the need for it was still being discovered. We all know how quickly things on the internet develop, and that was also the case for digital services. Now there are fewer…..
We are at the point where video marketing stands at the forefront of content marketing strategies. The year 2015 was predicted to be the year of video marketing and there are various tools to integrate videos as a crucial part of marketing strategy. Businesses are utilizing video marketing to reach out to a vast audience,…..
Remember when you split up with your girlfriend because she wouldn’t stop using you as a credit card? Remember when you didn’t want to move in with someone who couldn’t part with their three obnoxious cats, despite knowing you couldn’t stand felines at all? Remember when you mustered up enough courage to ask out the…..
As it stands, the entire every marketer is looking at the whats next of search ranking. Fair play to that: Google is undergoing some big changes so it makes sense to think about the long term. What grinds me is the overlooking of several factors which have always been the do-or-die in terms of ranking,…..
Face it, your company blog sucks; its boring, monotonous, too business-focused,way too technical and talks only about you. When it comes to your companys blog, it should not necessarily communicate your business or shouldnt always be the same. As for writers, they are often faced by a bloggers block when curating something for their…..