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Kashaf Ali By Kashaf Ali

‘You’re just not my type’ – Why Copywriting Is Like Courtship

Remember when you split up with your girlfriend because she wouldn’t stop using you as a credit card? Remember when you didn’t want to move in with someone who couldn’t part with their three obnoxious cats, despite knowing you couldn’t stand felines at all? Remember when you mustered up enough courage to ask out the…..

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Uzair By Uzair

I really dont like Buzzwords: Mobile Friendly

As it stands, the entire every marketer is looking at the whats next of search ranking. Fair play to that: Google is undergoing some big changes so it makes sense to think about the long term. What grinds me is the overlooking of several factors which have always been the do-or-die in terms of ranking,…..

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Sheerin Jafri By Sheerin Jafri

Save Your Companys Blog Before It Gets Boring

  Face it, your company blog sucks; its boring, monotonous, too business-focused,way too technical and talks only about you. When it comes to your companys blog, it should not necessarily communicate your business or shouldnt always be the same. As for writers, they are often faced by a bloggers block when curating something for their…..

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Batool Ali By Batool Ali

Think Outside The Box To Overcome Competition

If you are a parent, or have kids in your family, you must have encountered a situation when a child was adamant that you buy them that new cartoon product that all their friends have. Why? Not because they need it, but because others have it. Probably you too behaved similarly during your younger days……

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Sheerin Jafri By Sheerin Jafri

The Art Of Winning Through Landing Page

By now, we all are aware how a websites landing page plays a crucial role in bringing in leads and conversions. So a perfect landing page would have a clearly displayed unique selling point (USP), a tagline that hooks the audience and all that follows with it. All of this typical 6-ways-to-have-a-killer-landing-page talk can wait……

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Batool Ali By Batool Ali

Visuals: Its All About Putting Your Blog Out There

A blog post without images is like a glass of lukewarm beer on a sunny day. Its there for you to gulp down, but youd probably prefer it cold. Even when you buy a soda from a store, if the soda you grab isnt quite cold enough, it gets thrown back in the fridge and…..

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Uzair By Uzair

Pitching: Idealism Hurts

This week were going to center around one idea. An idea that I believe is appropriate given our last weeks post. Presentations scare people. They scare me, and I would be lying if I told you that I dont suffer from a bit stage fright, even though I have been a public speaker throughout my…..

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Uzair By Uzair

Does the Age Gap Really Matter in Content Marketing?

Let’s say you prepare a great blog post. You research a lot for it, come up with graphics that complement it, and you are happy with the overall look of it. Confident that it will fetch views, you post it on your website. Yet, you do not get the results you had been hoping for……

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Sheerin Jafri By Sheerin Jafri

Retail Fashion Stores: From Physical to Digital

They say, change is the only constant and just how true is that when it comes to evolving through the ways technological advancements shape the world, the only thing that stays same is change itself. A fashion brand with a retail store and without an online presence cannot survive in this digitally expanding world of…..

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Kashif Qamar By Kashif Qamar

7 Hacks for Designing High Converting Landing Page

Designing a high converting landing page is the key to your successful marketing campaign. Setting a goal, designing, getting qualified leads and optimizing your landing page can be a result of high conversion, the average conversion rate of most landing pages are 2% to 5% but we are not here for average landing page design,…..

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Abbas Rajani By Abbas Rajani

7 Ego Bait Hacks to Effectively Engage Your Target Audience

For leading a successful and fruitful marketing campaign, it is important to cultivate a long lasting relationship with your perspective audience. But wait, before building a relationship with your customer do they really care for your brand? The answer must be NO! Right? Your brand should be attached with your customers emotions and feelings. Here…..

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